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Case Studies |
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Client: Angel.com – www.angel.com – a leader in Interactive Voice Response (IVR), virtual call center, and speech technology applications. Scope of Work PR agency of record since October 2005. Project Spotlight Blogger Paul English attracted international media attention in 2005 and 2006 by publishing the “IVR Cheat Sheet” a list of tips and tricks for consumers to code their way out of automated phone systems. English was featured everywhere from the Today Show to the largest daily papers and magazines worldwide, consistently painting the IVR industry in a negative light. While other IVR vendors stood idly by, Angel.com and Abel Communications took action. Strategy: Rather than falling into a name-calling battle with English, Angel.com took the high road, conceded that the industry had its challenges, and published the “IVR Cheat Sheet for Business,” with simple tips to create IVRs that are more user friendly and less frustrating. We also pointed out instances – like checking bank balances or obtaining results from STD tests – where consumers might favor “talking” to an IVR. Results Print Coverage:
TV:
The CARCHEX website offers consumers a step-by-step process to Select, Inspect, Purchase and Protect their next vehicle. Through its proprietary lead generation tools and professional call center, CARCHEX also offers dealers several programs to help boost revenues and strengthen customer relationships. Project Introduce the CARCHEX WarrantyCRM lead generation program to car dealers and dealerships groups, targeting decisions makers such as sales and marketing directors and finance managers; drive traffic to the company’s website. Approach Abel Communications targeted Automotive News, the most widely-read and respected trade publication in the auto industry. We got in touch with the right editor and explained how CARCHEX’s WarrantyCRM helped MileOne create a sizable new revenue stream through the program. The pitch included interview opportunities with principles from both CARCHEX and MileOne. Results Automotive News published an article on the WarrantyCRM program in its December 10, 2007 issue. The article was based on interviews with Jason Goldsmith, CEO of CARCHEX, and Dave Metter, CMO of MileOne, and summarized how the program helped MileOne sell more than 100 extended service contracts per month. Within 30 days of the article’s publication date, CARCHEX had received 24 qualified leads through the micro-site from dealerships and affiliates interested in the WarrantyCRM program Case Study: The Progress & Freedom Foundation The Progress & Freedom Foundation is a nonprofit
think tank based in
Project Abel Communications was retained to promote The Progress & Freedom Foundation’s Aspen Summit, an annual gathering of the digital world's most prominent business leaders, thinkers and policymakers. PFF needed to broaden awareness among
telecommunications reporters and mainstream press – and Abel
exceeded expectations bringing over a dozen reporters to the base of
Approach Press Releases – strategically coordinated announcements with conference agenda Custom media list built with quality research and insight:
Strategic outreach and follow-up. Event Management – Abel press representative coordinated interviews on-site with panelists and speakers to maximize coverage and highlight the foundations key messages. Results During the conference, Abel placed a by-lined piece by the foundation’s President in The Wall Street Journal generating more buzz about the conference and the issues being discussed. Abel helped generate 100 media hits while in
Based in Brooklyn and
Project SurroundArt retained Abel as it entered a major
growth phase. The company leased a new, 89,000-square foot “green”
warehouse at the Brooklyn Navy Yard. As part of the plan,
SurroundArt wanted to announce to the world that it was creating a
first-of-its-kind museum resource center to support the
SurroundArt needed increased brand awareness, specifically to lease the new space to third parties. Approach Developed materials and strategy to tell the story of the new “green” warehouse at the Brooklyn Navy Yard:
Results After an initial, strategic hit in Crain’s New York Business (online and in print), Abel expanded outreach and secured feature stories in the following outlets and others:
TruePresence is a national Internet marketing firm dedicated to
helping businesses of all types and sizes find, get, and keep
customers. Headquartered in
Project Position TruePresence executives as experts in Internet marketing though placement of bylined articles in trade and business publications. With a goal to help the company achieve better market positioning, Abel identified specific vertical markets and publications and developed custom content. Approach Vertical market research Interviews with TruePresence experts to help them write about best practices. Create content Pitch magazine editors, with a specific emphasis on vertical trades where TruePresence has expertise and a desire for growth. Results Abel secured a variety of by-lined pieces in vertical trade publications, in addition to monthly recurring columns in the following publications:
Voxtec provides simple-to-use speech translation
devices that reliably communicate pre-recorded phrases and commands
into many foreign languages. The company’s products are used mainly
by the
Scope of Work Abel has been the PR agency of record for Voxtec since November 2007. Our work includes website copywriting, key message development, media relations, and overall PR strategy. Project Spotlight One of our key initiatives for Voxtec is to
create leads and awareness in the law enforcement market. We learned
of an interesting engagement with the
Approach After speaking with Capt. Eberhardt to understand the full scope of the technology and his application, we went to work:
Results The Newsweek & Los Angeles Times hits gave Voxtec national exposure and resulted in several new business leads. |
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