Services

Strategic Communications Planning

• What sets your company or organization apart?
• If you could educate a prospect or member of the media with only a few key messages, what would those messages be?
• Who are your key audiences and how do you reach them?
• Does your management team provide consistent answers when asked fundamental questions about your business and strategic direction?

Working together, we will identify your key messages and create a strategic plan to reach out in a consistent and proactive manner to the most influential audiences.

As former business reporters and writers, we can help you identify those things that the media will find newsworthy about what you do and where you are headed.  It’s a collaborative process that not only helps us succeed as an agency on your behalf, but will help you more clearly identify the strategic messages that set you apart.

Media Relations

The cornerstone of most PR programs, media relations is the ability to reach out effectively to the press to communicate your story and generate ongoing coverage and awareness.

Before we make the first phone call or send the first email on your behalf, you can be sure that we will understand your unique story and – equally importantly – understand the motivation and needs of the reporters and editors we contact.

Only through education and mutual respect can we succeed with the media on your behalf. Once we understand your business and key messages, we will create and act upon a media relations strategy with tangible goals and benefits.

Copy Writing

Putting words on paper to tell your story in an engaging, consistent and professional manner:

• Press Releases
• Case Studies
• Executive Communication
• Website and Brochure Copy

Media Training

Many people think they know how to give a good interview because we have all read tons of articles and watched too many news shows to count. But, few people truly understand how to leverage every media opportunity effectively and strategically.

We will put you through the paces of mock interviews and record them on camera. Based on years of experience and insight, we will coach you on how to get your key messages across while answering reporter’s questions and becoming a “go to” source for future stories.